Political Momentum :: essays research papers

"Only YOU can prevent forest fires". This famous quote, by Smokey the Bear, is a statement that essentially defines momentum. Momentum, in the case of forest fires, is detrimental momentum. We've all seen the commercial, the bright red Ferrari driving down the road, flicking a cigarette out the window. It rolls onto a pile of dry leaves, and suddenly, the leaf is smoking! Oh no! The leaves have caught fire and it is spreading to a nearby tree! Soon, nearby trees have caught fire, and thus the momentum that results in a forest fire of gigantic proportions begins from a single spark. Such is the case with recent interest in campaign finance reform. Only the momentum it has gained in recent months is anything but detrimental! So, to answer the question, "WHAT ARE THE CHANCES OF MEANINGFUL CAMPAIGN FINANCE REFORM IN THIS SESSION OF CONGRESS?" My answer is that the chances of this are slim to none, however, this answer is somewhat incomplete. Allow me to expand upon this by first, citing past evidence of questionable campaign fund raisers. Second, I will use the examples to explain WHY we need a reform. And finally, I will describe how the recent take off on this large issue has ensured its eventual resolution. First, allow me to cite examples of corrupt campaign financing. The campaiging 'business' is not a cheap enterprise. The money that is required to publish and distribute phamplets, hire campaign workers, and buy airtime from the media is enourmous! It has always been a concern of candidates of major elections. More recently however has such a controversy surfaces. Allow me to use this as an example: According to the Sep. 29th 1997 issure of Time, in 1995 and 1996, videotapes were made of presedential coffees with Asian executives, personal donors, and business owners. A total of 103 coffees for the Democrats equals 27 million dollars for their fund raisers. There are more recent events. Accroding to the Oct. 13th 1997 issue of Bus. Week, including Blue Plate Dinners whose prices ran from 1,000 to 10,000 dollars a plate! The most recent developements in the Justice departments research into President Clinton's phone calls that supposedly prove that he elicited funds from private donors from the White House, thus making it illegal. All this evidence is merely a handful compared to the complete list of occurances. But let me move on to why we need a reform.

Kool-Aid Plus with Centrum

Kool-Aid has been a drink of choice for kids for the past two decades. It is known for a tasty, cool, and refreshing taste for many generations of children and their parents. Kool-Aid has been able to identify their target market and market towards the specific needs of these families. Kool-Aid has always been very affordable however, not the most healthiest of choices. The environment of marketing towards families today has swayed towards being more health conscious. Health issues are becoming a main concern for parents because of the growing number of obese and inactive children who live in the United States. Kool-aid has now found a way to make its product new and improved to the more health conscious consumer. It’s called Kool-Aid Plus. The company is strongly committed to providing moms and kids a product that combines the great flavor of Kool-Aid while providing a â€Å"better for kids† beverage option to help support a healthier lifestyle. The goals are to make a real difference for kids that are growing for a healthy lifestyle. The consumer target market: Families, especially mothers, with average incomes and a kid or kids that are over 18 months old to 12 years old. How are we going to target our market: We will attempt to reach our target market by advertising through channels read and watched by mothers. Magazines, such as Better Homes and Gardens or Oprah, are the perfect channels to reach these mothers with families. We will also advertise our product on major television networks watched by women. The Lifetime Network, The Home and Garden Network, The Cooking Channel, and The Oxygen Channel are all good examples of networks watched by women. Major retailers like Wal-Mart or Target would carry our products because they are major superstores. These superstores are great one stop destinations for mothers because these stores carry many products. Mothers will not have to give up their precious time traveling from store to store. The company will also give specific details on how we want our product placed on shelves or displays. Grocery stores will also be primary targets of which we will distribute the product because of the amount of mothers who shop there. These consumers also have the desirable amount of income needed to buy our product. Product development: The idea to make an alternative solution besides regular Kool-Aid was developed because parents are becoming more educated about kid’s health and fighting child obesity that has been an issue across America. Since Kool-aid has instructions to add a significant amount of sugar content rather higher than other kid’s drinks, we decided to make the product with less added sugar and cobrand it with Centrum for kids. Parents will have to worry less about their child’s daily vitamin intake. The product will still not be the healthiest of products however, it provides competition with healthier drinks like V8 and milk. The product will also be able to compete with soda. It may not provide the taste of soda however, it is a significantly healthier solution. [pic] As you can see from the Nutrition Facts there is low fat and cholesterol however, there is a significant amount of sugar. Instead of 7 grams of sugar the company would like to lower the amount to around 5 grams. The less sugar intake along with Centrum Vitamins will allows the company not to sway too far from the original taste of the product. Price Point: The price will vary depending on the product of quantity. Kool-aid plus will be priced slightly higher than the regular kool-aid products. Regular Kool-Aid packets are around 50 cents, the company plans on selling Kool-aid Plus for 55 cents. This will keep our existing customers because of the slight differential however, allows the company to sustain higher revenues. The price will also help place the product as being better than the previous Kool aid products. Promotion: The Kool-aid mascot is seen by mothers and children and is easily identifiable. We have decided to add a headband to the Kool-aid mascot to show that he is more health conscious now. He will emphasize the importance of daily vitamins in child’s lives. Placement: We will try to hit heavily on commercials between 8:00 a. m – 12:00p. m on Saturdays because of cartoons. Our hope is that children will be excited about the Kool-aid mascot and will encourage their mothers to buy it. We will also have the product placed at the end of the aisles in grocery stores to bring attention with people who walk by. The marketing mix will have to be perfectly used in order to promote and sell Kool-aid Plus. By identifying our target market which are mothers and families with children and average incomes, and advertising towards that market, we hope that our product will sell. Advertising will need to be directed towards these mothers by using media channels directed towards mothers. Magazines, such as Better Homes and Gardens and Oprah, are examples of where printed advertisements will be effective. There are media channels such as commercials on networks largely watched by mothers such as lifetime and The Soap Opera Network where women could see the commercials. The product will be located in one stop superstores as well as grocery stores so the product will be easily accessible for women. We want to position our product on ends of aisles as well as near water so the product will be seen as complementary with other groceries. Our hope is to offer a product that is healthier than our previous products and still has that great Kool-Aid taste.

Expanding Sentences With Adjectives and Adverbs

Descriptive words in writing add details  to a scene or action  by making the imagery in it more precise for the reader to visualize. For example, sentences with a person waiting  patiently  or  nervously  for something to happen probably lead to very different paragraphs or stories.  Maybe its significant in a mystery novel that something happens by a  stone  wall rather than a  clapboard  wall.   Descriptors can also add layers of meaning to a scene, or set up metaphors, with just one word. A character with Victorian sensibilities gives the reader a very different feeling than one with punk attitudes. Adjective and Adverb Exercises Instructions:  Add to each sentence below by filling in the blanks with any adjectives and adverbs that you think are appropriate and correct. Example:Original: The _____ cat rested _____ on the windowsill.Expanded: The old black cat rested fitfully on the windowsill. Of course, theres no single set of correct answers to this exercise. Simply rely on your imagination to expand the original sentences, and then compare your new sentences with those created by your classmates. For additional practice, go through the exercise sentences multiple times. See how many different ways you can make them read and notice how the different adjectives and adverbs change the mood of the scene or the gravity of the situation (or increase the hilarity of the image if the adjectives and adverbs are a little bit off-kilter). For example, its a very different feel in No. 14 if an imposing teacher spoke gruffly to the boys in the hallway or whether it was a kindergarten teacher speaking comfortingly to the boys in the hallway.   One _____ afternoon in July, I walked with my cousin to the petting zoo.Under the rickety old bridge lived a(n) _____ witch.Gertrude waited _____ for the Lorax to arrive.The mouse in our kitchen was _____ small.My sister heard a(n) _____ noise coming out of the closet in her bedroom.The children laughed _____ when they saw what their uncle had brought them.Dylan received a(n) _____ smartphone for his birthday.We heard _____ music playing in the _____ apartment next door.The _____ puppy fell off the bed, but _____ he wasnt hurt.A(n) _____ man walked _____ up and down the room.The twins were playing _____ in their _____ playpen.The _____ wizard watched _____ as Rico became more and more upset.The _____ playground was filled with _____ leaves.A(n) _____ teacher spoke _____ to the boys in the hallway.The bells of the _____ church rang _____ in the clear winter air.   Avoid Overuse One caveat: When youre writing, be careful not to overstuff your sentences with adjectives and adverbs, or else the sentences (and the reader) will get bogged down in the detail. Placing the perfect adjective or adverb in the best possible spot will be more memorable to the reader and draw more attention to the detail than having an overabundance of description. If your sentences are hitting overload with descriptors, change your verbs. Instead of ​walking stealthily, maybe the person slunk around the corner. All in all, never be afraid of revision, which can bring out the best in your writing.